We recently launched a new site for Intervene MD , a pain intervention practice in Mt. Pleasant, SC. The project came to us through marketing partners in the Charleston, SC area; Matrix Marketing and Helium. Helium provided art direction, Matrix Marketing provided overall strategy, management and content, and 2nd Floor delivered the programing, blog customization and a full Content Management System (CMS). The CMS was customized so Doctors and staff can easily manage and provide up-to-date information to their patients, and fortify their position as leaders in pain management. The overall goal was to provide a clean, simple, well organized experience so visitors can quickly find information, and make contact with the practice.
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Archive for April, 2010
A pain free website
posted by Tim on April 27th, 2010
Saturday Night Fever
posted by Scott on April 23rd, 2010A photo mysteriously turned up in some of our inboxes today… this guy looks really familiar! Hmmm.
REWORK
posted by Tim on April 23rd, 2010Just finished my “first” reading of REWORK, the new book from the founders of 37 Signals. It is a bit edgy, but simple and has plenty of nuggets worthy of posting on the morning mirror. They evangelize about keeping things essential, easy to use and simple. Some favs during my initial run through include:
- Embrace less mass
- Emulate Chefs
- Decommoditize your product
- Don’t out-spend, out-teach.
I seem to find a new favorite every time I open the book, coupled with some provocative items that stir up debate. Overall, it is a book I see carrying with me for some time. It connects with our ambition to continually run a good business, use our core resources to the fullest, and serve good customers well with products and ideas they can really use….and enjoy doing so.
Louie's Kids Run the Bridge
posted by Tim on April 11th, 2010An organization near and dear to our heart, Louie’s Kids – a non-profit organization that teaches youth about the benefits of good nutrition, exercise and adventure in the prevention of obesity – recently had a courageous group tackle the 33rd Annual 10K Cooper River Bridge Run. In the end, they felt great, have more motivation to do even better next year, and got their 15-minutes of fame in the form of a little over 2- minute-video with NBC Chanel 2 in Charleston SC.