Just finished my “first” reading of REWORK, the new book from the founders of 37 Signals. It is a bit edgy, but simple and has plenty of nuggets worthy of posting on the morning mirror. They evangelize about keeping things essential, easy to use and simple. Some favs during my initial run through include:
- Embrace less mass
- Emulate Chefs
- Decommoditize your product
- Don’t out-spend, out-teach.
I seem to find a new favorite every time I open the book, coupled with some provocative items that stir up debate. Overall, it is a book I see carrying with me for some time. It connects with our ambition to continually run a good business, use our core resources to the fullest, and serve good customers well with products and ideas they can really use….and enjoy doing so.
Scott,
This seems to be a trend in thought leadership: do more with less, embrace niches, delight your customers, design is the differentiator from the likes of Tim Ferris, 4-Hour Work Week, Seth Godin, Linchpin and Alan Webber, Rules of Thumb. I’ll be adding this to my reading list.
Nicolette Beard | April 23, 2010 at 9:06 am