According to Morgan Stanley, in five years more than 50 percent of users will also be accessing the world wide web from a mobile device. Add in devices like the i-Pad which already has sales north of 3 million, and you have a real market issue that needs to be considered when thinking of your organization’s web property and how your audience needs to view and act on it.
I would add that I don’t think one should wait five years for the 50 percent benchmark, because the percentage of people who are currently part of this mobile surfing group could be one of your most profitable audience groups – now.
What we like about this shift, is it further supports our long standing philosophy of focusing on the essentials and keeping things simple and highly functional. Thumbing and finger pecking on a card-sized screen isn’t a great medium to ask users to be patient with flashy eye candy or unnecessary features that get in the way of them finding information and taking action. The good news for most site owners is they don’t need a lot of work to make this happen.
Stay tuned for our tips and checklists on redesign strategies for your website and getting your organization’s presence “mobilized”.
