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Archive for the ‘2F’ Category

Hagerstown Advance launches in September

posted by Scott on October 16th, 2009

Hagerstown Advance

The City of Hagerstown contracted us to plan, map out and create a new web presence that would promote a new specialized economic development initiative. After listening to the goals of the project, we recommended building a set of tools that can actively be used by city staff, current business owners, and new business prospects, instead of a static brochure-style website.

The site also includes a custom content management system that allows the city to update it whenever they want without any programming knowledge required. From adding text to images to updating page title tags, practically everything is managed in the CMS while maintaining its simplicity and easy of use. The city decided that instead of relying on one staff member to keep the entire site fresh and relevant, they wanted to assign staff to specific sections — we added a user permissions module so that staff personnel could only update their assigned section. We also included some safeguards to prevent those “oops!” moments.

The site plan includes separate phases, with “Phase 1″ being launched in September.

Hagerstown Advance has been a fun project to work on and it means a lot to us that this initiative is successful because we live and/or work in Hagerstown. And with our past experience in specialized economic development projects, it was natural fit for us.

We’re continuing to add content and new features to the site, so be sure to check it often. www.hagerstownadvance.com

Note: The Hagerstown Advance project also includes a DVD which was produced by High Rock Studios, and print pieces which were created by High Rock Studios and Fleetwood Design. High Rock also designed the Hagerstown Advance logo and Ridgerunner Publishing provided all of the photography.

Charleston, SC Flagship and Hagerstown's New Course

posted by Tim on September 23rd, 2009

flagship

As a great model for city economic innovation, brain-drain mitigation, neighborhood revitalization, independent retail invigoration, the Charleston Digital Corridor (CDC) expands one of its proven initiatives into full scale incubation. The CDC economic development initiative continues to enjoy documented growth in knowledge-based business sectors, elevating wages,  and workforce development at the entrepreneurial, student and neighborhood level. Previously housed in a second floor office of a renovated building on Meeting Street, the Charleston Digital Corridor recently launched its new community multi-use building – The Flagship!

In its previous space, there was room to support two start-ups at a time. Now, as a result of continued growth, demand and a commitment to sustainable construction techniques, the Corridor renovated an old video store into a 5,400-square foot space on East Bay Street, staying in close proximity to downtown amenities and universities. Like most incubation spaces, the Flagship is not meant to be a long term home, but rather be a supportive ecosystem to start-ups that sync with the special economic development goals of the City.

For me, I’ve been a believer, willing student and contributor to the Corridor initiative since its inception, when it was met with opposition that Charleston was no “Raleigh Research Triangle Park, or Atlanta, or Charlotte, etc. However, through the vision and perseverance of its founder, Ernest Andrade, the city’s Business Development Director, along with a few committed investors and start-ups, vibe and ideas were harnessed and the Corridor project has succeeded even beyond the expectations of city officials. Not only has it helped grow the city’s knowledge-based businesses from 18 to 88 and counting, and doubled wages for those working in these companies within the defined corridor districts, but it has also helped revitalize entire neighborhoods, foster retail traffic, and provides job opportunities for downtown residents and students who’d normally look outside the area for employment. Now the model is being set-up as one to follow for other communities looking to turn around their downtown, keep the students and entrepreneurs home and make a new name for themselves to change perceptions and attract high tech companies.

We’re now supporting similar efforts now afoot in Hagerstown, MD and have brought many of the initiatives, strategies and innovative focus points to a city that has a vibe similar to one I witnessed in Charleston, SC in 2001. Downtown Hagerstown has a good inventory of historic buildings (with unique second and third floor office space) – most in much better shape than those in the targeted districts in Charleston. Hagerstown has many higher education facilities, as well as a nationally ranked public education system. Hagerstown has Barbara Ingram School for the Arts – downtown! There are new, independent shops, restaurants and coffee houses popping up. Hagerstown has a strong collection of design and high-tech firms that do big city-level work, and stand to benefit from the effort’s goals of growing more professional services, bio-tech and other knowledge-based enterprise.

Hagerstown Regional Airport now provides commercial jet service, though just to Florida at the moment (I’d like to see a direct to Charleston), and offers short commuter flights to BWI and Dulles. Hagerstown is a “quick” 90 minutes from Baltimore and Washington, DC – an easy drive facilitated by its great location at the crossroads of two of the most accessible interstates in the country. The City has an impressive collection of incentives to help investors, start-ups and others who want to jump in the arena and make things happen. And, just like Charleston, SC, Hagerstown enjoys a strong logistics and manufacturing economic backbone, which is locally supported by the Washington County EDC. In Charleston, and other successful communities, their regional development authority and specialized economic development initiative strategically work together to reach their respective goals for the overall community.

I am enthused with the area’s positive energy and feedback, and feel Hagerstown is poised to really take-off and make its own name that will attract and foster more positive things for area businesses and citizens. As our national and global economies continue to present challenges, I feel fortunate to live in an area that has so much going for it, and a city that is taking bold, strategic steps to make good things happen, rather than waiting for things to happen to them. If only communities like Detroit and others would have fostered more diversity in their economic initiatives, there could be less blight and joblessness in some of these communities.

In the end, the Hagerstown goals are very similar to Charleston’s; diversify an economy so the region doesn’t have its eggs in one basket, grow wages, revitalize neighborhoods, and bring more (and better) opportunities for gainful employment and positive activity to support the quality of life benefits that make this area a great place to live.

Team-building with online gaming.

posted by Scott on September 8th, 2009

Rock Band 2 - Image courtesy IGN.com

This evening I stumbled upon an article that I had bookmarked a few weeks ago. I had intended to post it to the blog but I must have been sidetracked or had another idea.

I only have one thought on the article.

Let’s do this!

Actually, Joe and I have worked together previously where we had LAN (local area network) gaming sessions at the end of the day and they were a lot of fun! Back then the team-building aspect of it was more or less just about having fun together and relieving stress because we were all in the same big room — strategy and tactics didn’t exist. :)

I think it would be fun to include some of our partners and clients as well. Heck, we’ve been discussing doing something like this with games like Rock Band and Guitar Hero anyway, so why not expand on the idea? The difficult thing is finding out who the Gamers are. People are sometimes surprised when they find out I’m a Gamer, and I admit to occasionally being caught off guard when I hear that the President of a company is playing World of Warcraft every night until 4am. I wonder how many of our clients are going home and logging into MMOGs (massively multiplayer online games) or staying up late on their Xbox/PS3/Wii?

Maybe we could even set something up for Fridays at the end of the day in our office. We’re going to move our Hagerstown office from its current location at 240 S Potomac, which we’ve been at for over a year, to a larger space above Bulls & Bears, anyway. We’ve discussed setting up a lounge area in the new space, so why not just add a 46″ plasma, an Xbox/PS3/Wii, a nice little home theater that will rattle the silverware on the tables below in the restaurant (just kidding, Matt!), and have at it!

We’re a small company, so teamwork and positive energy is absolutely essential in order for us to continue to produce the exceptional results that we’re accustomed to delivering. This might be one of those ideas that may seem “out there” to some, but that’s okay, it sounds like fun to me!

Joe — you, me, Tiger Woods 10. It’s on!

Here’s a link to the article on CNN.com.

Chipotle does online ordering right.

posted by Scott on August 3rd, 2009

Chipotle

As we were wrapping up our Monday project meeting, we discussed where to get lunch and it was unanimous that we’d be ordering from Chipotle. Actually, the first choice was pizza, but I objected because of this self-regulated diet that I’m on and I had broken several of my own rules by eating leftovers from Kate’s company party on Friday; macaroni, fried chicken, Maryland steamed crabs, and more macaroni. (Stacy Miller at Ridgerunner Publishing has a great macaroni & cheese recipe, by the way!)

But back to Chipotle.

Read more »

New project manager joins 2nd Floor, goes to emergency room.

posted by Scott on June 13th, 2009

Courtney ReeseAfter only 4 days on the job, our new project manager, Courtney, was sent to the emergency room. I thought it would take at least a couple of weeks for her to crack, so it was a little unexpected!

Actually, she had the unfortunate experience of appendicitis and went under the knife on Friday. We’re all wishing her a speedy recovery and we are looking forward to getting her back so that she can pick up where she left off and get the whip crackin’!