Mashable recently had a great post on cities using web video to take back control of their public image. The initial video comes from Grand Rapids, Michigan. After getting dissed by Newsweek as a top 10 dying American city, some energized citizens and some talented folks at Creo Productions took downtown economic development into their own hands. So often, a community’s downtown economic development takes the slow-boat-to-China form of statistical analysis, feasibility studies, strategic plans and the now customary live, work, play, shop, etc., etc., marketing tag lines that now do little to create an energizing voice in promoting any community’s unique downtown personality. Hats off to Grand Rapids – by leveraging a 9 minute video, thousands of engaged citizens and a new media firm with a particular set of skills in storytelling – the Grand Rapids video effectively marginalizes the Newsweek piece. Maybe your town will be lucky enough someday to get housed by a major publication, and therefore awaken your city’s people to help tell the real story. Enjoy!
Celebrity Softball for a cause
Grand Rapids, Michigan Economic Development Video – grass roots style
Braddock, PA: a rustbelt town that inspires!
Cities using social media to change neighborhoods
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Archive for the ‘Marketing’ Category
An oldie but a goodie on SEO
posted by Tim on April 25th, 2011Traffic, Traffic, Traffic. A classic article on Entrepreneur Magazine online regarding the shady side of the search engine optimization industry. Don’t get me wrong, all SEO firms are not created equal – just like web firms, however, as a business owner is it really about the most hits you can get to your site? Or, is it confirming good search fundamentals and focusing on compelling content that resonates with a visitor you’d love to have as a customer, volunteer, contributor, etc.
Enjoy! What You Don’t Know About SEO. I like the part about “good, fresh, focused content”.
Braddock, PA: a rustbelt town that inspires!
posted by Tim on February 10th, 2011A recent article on the website GOOD, outlines a historical time line on a once thriving city, and then like many of our small towns in the US, was faced with the challenge to “get it back”. GOOD does a good (sorry, no pun intended) job of telling the story of Braddock, PA through an engaging infographic. In a quick glance, you’re immediately engaged in learning about the town’s start in 1873 when Andrew Carnegie builds his first steel mill, and continues all the way through a 136 year industry and population swing of good times and bad. The crux of the story begins its happy ending by showing the concerted upswing effort in this century while the map temporarily ends with Braddock’s 2009 opening of its first alternative energy company, Fossil Free Fuel. Another story in itself, the company specializes in converting cars, trucks and vans to run on used cooking oil.
Other highlights include the founding of the city’s first urban garden, Braddock Farms. My wife Karen has been involved in urban and organic gardens in Charleston, SC and now here in Chambersburg, PA, and I think we’ll be planning to make the trip to Braddock soon so she can see what they’re up to.
Another highlight in the graphic includes the city’s use of a website to, as they put it, “chronicle the town’s revival project and encourage urban pioneers, artists, or misfits to join in building a new kind of community”. Someone in Braddock gets it. An outreach to misfits? An urban garden? Believing in your town and people? Sign me up!
Let’s see, I love to cook, and I’ve always had my eye on a vintage Chevy Van with the 70′s tear drop window. I think I’ll gas up the VW as usual and take a trip to Braddock with Karen. I’ll drop her off at the Braddock Farm Urban Garden, and I’ll take my van idea and head up the road to the guys at Fossil Free Fuel to see what’s cookin’.
Art + Craftsmanship + Tile redefined
posted by Tim on January 4th, 2011We recently launched a redesigned web presence for DeVerre Elements. Spearheaded by award-winning glass artist, Michael Fisher, DeVerre Elements redefines classic building elements such as brick, stone and wood by recreating them in detailed texture through glass. Using his home as a studio in the beginning, Michael designed and developed a process for making a stone glass veneer, and then incorporated it into his kitchen backsplash, to compliment the stone work of the fireplace and accent wall. Now, Michael and his team of skilled craftsman are available to assist residential homeowners, business owners, restaurants, architects and interior designers in designing and creating unique interiors using glass veneers that invoke the textures of stone, brick and wood.
Got something to hide?
posted by Tim on June 14th, 2010We recently launched a redesigned website for Stealth Concealment, a leader in cell and wireless antenna concealment products, services and design/build strategies. Along with a new logo, supplied by Amy Reed with Helium, and updated content from Dale Aren with Matrix Marketing, we restructured the site and implemented our newest version of our custom Content Management System (CMS) known as Biscuit CMS. Now, in the days and weeks to come, Biscuit will be there to easily facilitate updates to content, search engine data and titles, images, and more. Thanks again to our Charleston, SC partners, Matrix Marketing and Helium.





