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A good web strategy is more than just having a website and updating it every now and then. Social media tools such as Facebook, Twitter, and YouTube are just a piece of the puzzle, but they empower you with the ability to increase your reach and engage new audiences. It’s encouraging to see more businesses willing to experiment and try new things in regards to social media, but many of them aren’t being used effectively.
A website is similar to another purchase we’re familiar with, an automobile, in that it requires upkeep and maintenance in order to look good and function properly. Many businesses just want to launch their site, be done with it, and never worry about it ever again. They might be too busy, or are simply intimidated by the learning curve in making updates (which can be averted by using a content management system, more on that later).
Whenever you completely redesign your website, the previous investment that you put into it is lost. There may be times when a complete overhaul is necessary, but by investing time and resources into your site, it will continue to evolve and stay fresh. You’ll also avoid having a new expenditure every few years to get a new website.
Here are a few signs that your site may be due for an upgrade or complete makeover.
Poor Twitter. You are so misunderstood. Some people think that the only thing you are good for is to let friends know that they just bought a new pair of socks at Old Navy for $2.99. I understand, because I felt the same way about you in your infancy a couple of years ago — I just didn’t see the point.
Today, Time Magazine posted a great cover story on Twitter, from the basics of how it works to its cultural significance. It doesn’t go into the finite details of how to use it in your business, but it is a great read that will get you up to speed.
As someone who helps our clients find and use innovative ways to reach and connect with their target audiences, I would be remiss if I never discussed mobile marketing. To date, mobile marketing is primarily the use of SMS (short message service) text messages and MMS (multi-media message service) text messaging.
Google has launched a new YouTube channel to offer business advice to firms amid the recession.
Survival of the Fastest is a joint collaboration between the search engine, the London Business School and the Daily Telegraph and features video content from prominent business and political figures, offering advice on the best ways to cope with the economic downturn.
It is made up of three content streams – e-commerce, marketing and finance – and Google intends to use it to develop a business community on the web. As with other YouTube channels, you can subscribe to the channel, leave comments, vote on existing videos and upload your own video replies.
I’ve already found some great info and am interested to see how it continues to develop. Pretty cool!
