I was on the phone yesterday with a client and she wanted some information about how a blog could help her business. It’s not uncommon to be asked about blogs these days, but we had a good discussion about why a blog is essential for her company. You can attend all-day seminars that cover blogging, but below are five reasons why every business with an online presence should have a blog.
Celebrity Softball for a cause
Grand Rapids, Michigan Economic Development Video – grass roots style
Braddock, PA: a rustbelt town that inspires!
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Archive for the ‘Marketing’ Category
5 Reasons Why Your Company Should Use a Blog
posted by Scott on April 3rd, 2009
Using LinkedIn can benefit your organization
posted by Scott on March 16th, 2009Tim and I met up with a colleague at Skyline Coffee Co. this afternoon to discuss partnering up on some upcoming projects. At some point we started talking about the economy and new ways to reach out and help the people that have recently lost their jobs and need help with bills, food, etc. As she sifted through her thoughts of how her church could help, she decided to post something on LinkedIn to see if she could get some fresh ideas. She was blown away with the quality and quantity of the responses! People from around the world gave her some really fantastic ideas, and here’s the kicker… it didn’t cost her a thing!
LinkedIn is more than just a social networking site where you add connections. If you give it a little bit of time and attention, you can use it as a tool to promote you and your business. With that said, here are a few quick tips to help you get started.
Long Hollow Estates Identity
posted by Tim on March 5th, 2009
Though we have the experience of designing logos, style guides and identities, we’re typically positioned as the company that brings the vision to life on the web. However, when presented with the oppotunity to develop a logo and style guide for a new equestrian and open space-oriented home development in Warfordsburg, PA, we jumped at the chance. A quick escape from the beltways of Washington, DC and Baltimore, Long Hollow Estates is the essence of outdoor living, where home lots are few and open acreage is plenty. Kind of a Pottery Barn meets Sundance feel. There’s 45 acres of shared space, which means you can basically buy five acres and get 50, with room for riding and pasturing horses, days of fishing in a trout-stocked creek, and woods to explore with the family. Sounds like a great place to us, and we worked closely with the client to design a mark and style that captures the refined and rugged lifestyle.
Don't ignore social media
posted by Scott on February 22nd, 2009When the topic of social media comes up amongst friends or clients, I find that some people want to be at the forefront of it, while others think that its just another fad that will pass over time, so they choose to ignore it. Social media marketing will never replace traditional marketing, but it will continue to evolve and should be a part of your marketing strategy. Read more »
Improve your email marketing practices
posted by Scott on February 20th, 2009More and more businesses are trying to figure out how to use email marketing to improve their communication (and sales) to their customer base. I’d like to share a few quick things that I’ve learned along the way to help improve your email marketing practices.
Don’t ignore your customers. By waiting 3 months in between messages, your customers may not be aware of any new products or services that you are offering. If you haven’t communicated with them in awhile, send out a special message to reconnect with them. Read more »