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	<title>2ND FLOOR CO.</title>
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		<title>My new fridge &#8211; someday</title>
		<link>http://www.2fco.com/blog/2012/03/my-new-fridge-someday/</link>
		<comments>http://www.2fco.com/blog/2012/03/my-new-fridge-someday/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 13:56:07 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Web Applications]]></category>

		<guid isPermaLink="false">http://www.2fco.com/blog/?p=1078</guid>
		<description><![CDATA[Okay, this has been out for a while, but Microsoft produced a video laying out their vision of the future. I am saving for a fridge that suggests recipes based on what is on its shelves&#8230;all without opening the door.  Actually, I can&#8217;t wait to see what Scott&#8217;s future fridge brain comes up when faced [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="560" height="315" src="http://www.youtube.com/embed/a6cNdhOKwi0" frameborder="0" allowfullscreen></iframe></p>
<p>Okay, this has been out for a while, but Microsoft produced a video laying out their vision of the future. I am saving for a fridge that suggests recipes based on what is on its shelves&#8230;all without opening the door.  Actually, I can&#8217;t wait to see what Scott&#8217;s future fridge brain comes up when faced with a few legacy eggs,  1/73rd of a bag of shredded mozzarella. a celery stalk you could tie a knot with, and a Corona.</p>
<p>&nbsp;</p>
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		<title>Celebrity Softball for a cause</title>
		<link>http://www.2fco.com/blog/2011/09/celebrity-softball-for-a-cause/</link>
		<comments>http://www.2fco.com/blog/2011/09/celebrity-softball-for-a-cause/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:04:01 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[2F]]></category>
		<category><![CDATA[Non-profits]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.2fco.com/blog/?p=1063</guid>
		<description><![CDATA[We recently wrapped up a promotional website for the Slim Down the South Celebrity Softball Challenge to benefit Louie&#8217;s Kids, a Charleston, SC-based non-profit aimed at fighting child obesity. We have had the pleasure of following and supporting Louie&#8217;s Kids founder, Louis Yuhasz, over the years as he has worked tirelessly for this important cause. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.slimdownthesouth.com" target="_self"><img class="alignleft size-large wp-image-1067" title="softballattheJoe" src="http://www.2fco.com/blog/wp-content/uploads/2011/09/softballattheJoe1-1024x743.png" alt="" width="643" height="467" /></a></p>
<p>We recently wrapped up a promotional website for the <a href="http://www.slimdownthesouth.com" target="_blank">Slim Down the South Celebrity Softball Challenge</a> to benefit <a href="http://louieskids.org/" target="_blank">Louie&#8217;s Kids</a>, a Charleston, SC-based non-profit aimed at fighting child obesity. We have had the pleasure of following and supporting Louie&#8217;s Kids founder, Louis Yuhasz, over the years as he has worked tirelessly for this important cause.</p>
<p>Come out this Saturday, October 1st, for another great event organized by Louis and his staff, which includes two teams, one sponsored by <a href="https://www.wellsfargo.com/" target="_blank">Wells Fargo</a>, and the other by <a href="http://pigglywiggly.com/" target="_blank">Piggly Wiggly</a>. The teams are captained by Bill Murray and Darius Rucker respectively, and the rosters feature a great line up of celebrities &#8211; from TV stars, anchors and chefs, to sports stars, musicians, and Miss South Carolina and Miss South Carolina Teen.</p>
<p>See you @ <a href="http://www.minorleaguebaseball.com/index.jsp?sid=t233" target="_blank">the Joe</a> this Saturday, October 1st. You can <a href="http://www.slimdownthesouth.com/event-info/buy-tickets/" target="_blank">buy your tickets online here</a>.</p>
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		<title>Grand Rapids, Michigan Economic Development Video &#8211; grass roots style</title>
		<link>http://www.2fco.com/blog/2011/06/grand-rapids-michigan-economic-development-video-grass-roots-style/</link>
		<comments>http://www.2fco.com/blog/2011/06/grand-rapids-michigan-economic-development-video-grass-roots-style/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 17:19:06 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Neat Places]]></category>
		<category><![CDATA[Revitalization]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.2fco.com/blog/?p=1038</guid>
		<description><![CDATA[Mashable recently had a great post on cities using web video to take back control of their public image. The initial video comes from Grand Rapids, Michigan. After getting dissed by Newsweek as a top 10 dying American city, some energized citizens and some talented folks at Creo Productions took downtown economic development into their [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://mashable.com/">Mashable</a> recently had a great post on cities using web video to take back control of their public image. The initial video comes from Grand Rapids, Michigan. After getting dissed by Newsweek as a top 10 dying American city, some energized citizens and some talented folks at <a href="http://creoproductions.com/" target="_blank">Creo Productions</a> took downtown economic development into their own hands. So often, a community&#8217;s downtown economic development takes the slow-boat-to-China form of statistical analysis, feasibility studies, strategic plans and the now customary live, work, play, shop, etc., etc., marketing tag lines that now do little to create an energizing voice in promoting any community&#8217;s unique downtown personality. Hats off to Grand Rapids &#8211; by leveraging a 9 minute video, thousands of engaged citizens and a new media firm with a particular set of skills in storytelling &#8211; the Grand Rapids video effectively marginalizes the Newsweek piece.  Maybe your town will be lucky enough someday to get <em>housed</em> by a major publication, and therefore awaken your city&#8217;s people to help tell the real story. Enjoy!</p>
<p><iframe width="560" height="349" src="http://www.youtube.com/embed/ZPjjZCO67WI" frameborder="0" allowfullscreen></iframe></p>
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		<title>An oldie but a goodie on SEO</title>
		<link>http://www.2fco.com/blog/2011/04/an-oldie-but-a-goodie-on-seo/</link>
		<comments>http://www.2fco.com/blog/2011/04/an-oldie-but-a-goodie-on-seo/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 20:42:33 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[2F]]></category>
		<category><![CDATA[Content Assistance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[web sales]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://www.2fco.com/blog/?p=1023</guid>
		<description><![CDATA[Traffic, Traffic, Traffic.  A classic article on Entrepreneur Magazine online regarding the shady side of the search engine optimization industry. Don&#8217;t get me wrong, all SEO firms are not created equal &#8211; just like web firms, however, as a business owner is it really about the most hits you can get to your site?  Or, [...]]]></description>
			<content:encoded><![CDATA[<p>Traffic, Traffic, Traffic.  A classic article on Entrepreneur Magazine online regarding the shady side of the search engine optimization industry. Don&#8217;t get me wrong, all SEO firms are not created equal &#8211; just like web firms, however, as a business owner is it really about the most hits you can get to your site?  Or, is it confirming good search fundamentals and focusing on compelling content that resonates with a visitor you&#8217;d love to have as a customer, volunteer, contributor, etc.</p>
<p>Enjoy! <a href="http://www.entrepreneur.com/magazine/entrepreneur/2010/february/204594.html" target="_blank">What You Don&#8217;t Know About SEO.</a> I like the part about &#8220;good, fresh, focused content&#8221;.</p>
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		<title>Braddock, PA: a rustbelt town that inspires!</title>
		<link>http://www.2fco.com/blog/2011/02/braddock-pa-a-rustbelt-town-that-inspires/</link>
		<comments>http://www.2fco.com/blog/2011/02/braddock-pa-a-rustbelt-town-that-inspires/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 20:59:34 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[2F]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Neat Places]]></category>
		<category><![CDATA[Revitalization]]></category>

		<guid isPermaLink="false">http://www.2fco.com/blog/?p=1001</guid>
		<description><![CDATA[A recent article on the website GOOD, outlines a historical time line on a once thriving city, and then like many of our small towns in the US,  was faced with the challenge to &#8220;get it back&#8221;.  GOOD does a good (sorry, no pun intended) job of telling the story of Braddock, PA through an [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://awesome.good.is/transparency/web/1009/braddock/flat.html"><img class="alignnone size-full wp-image-1011" title="braddock_pa_pe" src="http://www.2fco.com/blog/wp-content/uploads/2011/02/braddock_pa_pe.jpg" alt="" width="643" height="421" /></a></p>
<p>A recent article on the website <a href="http://www.good.is" target="_blank">GOOD</a>, outlines a historical time line on a once thriving city, and then like many of our small towns in the US,  was faced with the challenge to &#8220;get it back&#8221;.  GOOD does a good (sorry, no pun intended) job of telling the story of Braddock, PA through an engaging <a href="http://awesome.good.is/transparency/web/1009/braddock/flat.html" target="_self">infographic</a>. In a quick glance, you&#8217;re immediately engaged  in learning about the town&#8217;s start in 1873 when Andrew Carnegie  builds his first steel mill, and continues all the way through a 136 year industry and  population swing of good times and bad. The crux of the story begins its happy ending by showing the concerted upswing effort in this century while the map temporarily ends with Braddock&#8217;s 2009 opening of its first  alternative energy company, Fossil Free Fuel. Another story in itself,  the company specializes in converting cars, trucks and vans to run on  used cooking oil.</p>
<p>Other highlights include the founding of the city&#8217;s first urban garden, Braddock Farms. My wife Karen has been involved in urban and organic gardens in Charleston, SC and now here in Chambersburg, PA, and I think we&#8217;ll be planning to make the trip to Braddock soon so she can see what they&#8217;re up to.</p>
<p>Another highlight  in the graphic includes the city&#8217;s use of a website to, as they put it,  &#8220;chronicle the town&#8217;s revival project and encourage urban pioneers, artists, or misfits to join in building a new kind of community&#8221;. Someone in Braddock gets it. An outreach to misfits? An urban garden? Believing in your town and people? Sign me up!</p>
<p>Let&#8217;s see, I love to cook, and I&#8217;ve always had my eye on a  vintage Chevy Van with the 70&#8242;s tear drop window. I think I&#8217;ll gas up the VW as usual and take a trip to Braddock with Karen. I&#8217;ll drop her off at the Braddock Farm Urban Garden, and I&#8217;ll take my van idea and head up the road to the guys at Fossil Free Fuel to see what&#8217;s cookin&#8217;.</p>
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