We’re always pulled to stories of smaller is often better, being different and passionate can be “the” product, and of course, reading about buildings being used in a way that not only serves a purpose, but brings them to life. The NY Times recently ran an article on the growth of boutique hotels that touched on all of these topics. From an online perspective, and a reason why paper doesn’t live up to web in the richness of information, the NY Times does “functional” web graphics well. In this case, an interactive map that supports the article and allows users to explore hotel locations, photos and profiles right there within the article. The addition of the interactive map extends the usefulness of the article, and is sure to get visitors to come back for more. The map, (like the hotels) is elegant, functional, and creates an experience that people will want to (and can) share with others.
